Why is Pokémon suddenly so popular again? Pokémon, a franchise that has existed since the late 1990s, has always regained popularity multiple times over the past few years. This sudden boom can be connected to several factors, including nostalgia, new releases, and changes in consumer behavior.
The franchise continues to appeal to long-time fans by adding classic characters and elements to its new releases, such as the recent Scarlet & Violet—Prismatic Evolutions, Journey Together, and Destined Rivals. The blend of old and new keeps the franchise fresh and engaging for newcomers and veterans.
Additionally, the introduction of Pokémon TCG Pocket has brought new players into the hobby. Which has helped maintain a high level of interest. People also have more money to spend on this particular hobby, which brings the next issue. With this popularity, the rise of scalpers has caused multiple problems for many fans. Scalpers often purchase entire inventories of new pokémon card releases, leaving many stores like Walmart, Target, Family Dollar, Five Below, and Dollar General out of stock. They tend to resell the products at a higher price, sometimes up to three times the original retail price.
The actions of scalpers make it less likely for new and older players to collect due to inflated prices and limited availability of products. This could potentially shrink the player base over time. If scalpers continue to escalate the situation it could have lasting effects such as diminished interest, and potential decline in a competitive scene.
People have also taken to social media to showcase their frustrations, but it hasn’t made it easier, if anything, more difficult. To address these issues, many in the community are calling for stricter measures from The Pokémon Company and distributors to combat scalping practices and ensure fair access to products for all fans. Such as allowing people to only purchase two or fewer of certain products, and or making consumers make accounts to make sure the cards are being distributed to play and collect, not to oversell, and increasing the price as much as givenly possible.
Social media platforms and influencers have also been promoting Pokémon. The rise of platforms like TikTok and Instagram has allowed many people to showcase their collections and participate in different communities. Influencers like Logan Paul have helped bring more attention to the hobby.
Pokémon’s sudden surge in popularity is not just a fleeting trend; it’s a combination of nostalgia, economic factors, and social media influence. As the franchise continues to evolve and innovate, its popularity will likely endure, attracting both old and new fans alike.
